What it is
InVideo is a video creation tool built around templates and, more recently, AI generation from a text prompt or a script.
It is aimed at people who need video output and have nothing to film: stock footage assembled into a template with text overlays and music.
It is quick and it produces recognisably template-based video, which is the trade you are making.
What it does
Template-based editing where you replace the stock footage and text with your own, producing a competent social or promotional video in twenty minutes.
AI generation takes a prompt or a script and assembles stock footage, voiceover and captions into a finished video, which is genuinely fast and generic in exactly the way you would expect.
A large stock library is included, removing a separate subscription for anybody working this way.
Text-to-speech voiceovers in many languages, which is useful for explainer content and obvious to most viewers.
Who it's for
Features
Pros and cons
Pricing
| PLAN | WHAT YOU GET | WORTH IT FOR |
|---|---|---|
| Free | Watermarked exports with limits. | Testing. |
| Plus | No watermark, more exports and stock. | Occasional video. |
| Max | Higher limits, more AI generation. | Regular publishers. |
| Generative credits | AI generation consumes credits. | Budget for iteration. |
Priced by tier with AI generation consuming credits. The free tier is watermarked, so judge quality rather than plan to use it.
The Plus tier during a campaign where you need several videos and have nothing to film. Cancel between campaigns.
Alternatives
My verdict
InVideo does what it says: video output, quickly, with nothing to film. For an explainer or a listicle video where the content is the information rather than your business, that is a legitimate use.
The limitation is that stock-assembled video looks like stock-assembled video, and audiences discount it. In every test I have run, a phone video of the actual business outperforms a polished stock assembly.
Use it for the video that explains a process or a concept. Film the video that is about you, even badly.
Try InVideo →Who should use it
Who should avoid it
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Affiliate disclosure
Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.