What it is
Kit, formerly ConvertKit, is an email platform built for people who publish: writers, consultants, coaches, course sellers and newsletter operators.
Its design philosophy is plain-text-first. Emails look like emails from a person rather than designed marketing templates, which matches what performs best for content-led email.
Its tagging and sequence model is the clearest of any platform I have used, and that clarity is why I recommend it to anybody whose email is primarily writing.
What it does
Sequences handle automated email series: welcome sequences, courses, launch sequences, with straightforward conditions rather than a sprawling flow builder.
Tags and segments are simple and powerful: tag somebody on a link click, a form submission or a purchase, then send based on tags.
Forms and landing pages are included and good enough that you do not need a separate tool for list building.
Commerce features let you sell digital products and paid newsletter subscriptions directly, which for a creator removes another platform from the stack.
Who it's for
Features
Pros and cons
Pricing
| PLAN | WHAT YOU GET | WORTH IT FOR |
|---|---|---|
| Free | Up to a meaningful subscriber count, with forms and landing pages. | Starting a list. |
| Creator | Sequences, automation, integrations. | The tier most people need. |
| Creator Pro | Advanced reporting, recommendations, deliverability reporting. | Established newsletters. |
| Commerce fees | A percentage on products and subscriptions sold. | Factor in if selling. |
Priced by subscriber count. The free tier is genuinely usable for launching a list, and the step up to Creator is where sequences unlock.
Free until you reach the subscriber limit, then Creator. That is the tier where the welcome sequence and automation live, and those are the features that earn the money.
Alternatives
My verdict
Kit is the platform I recommend for content-led email. The sequence and tag model is the easiest to reason about, the plain-text philosophy matches what performs, and the free tier lets you start properly rather than in a trial.
It is not the cheapest. MailerLite does most of the same work for less at every list size, and if budget is the deciding factor that is the honest answer.
What Kit buys you is clarity. I have watched people abandon automations on other platforms because the flow builder defeated them, and that has never happened to anybody I have put on this one.
Try Kit →Who should use it
Who should avoid it
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Affiliate disclosure
Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.