What it is
Loom records your screen and camera and gives you a shareable link immediately, with no export, upload or file handling.
Its value is not video production, it is communication. A two-minute recording explaining something replaces a long email or a scheduled call.
It is one of the few tools in this list I use most working days, usually to show a client something rather than describe it.
What it does
Screen and camera recording from a browser extension or desktop app, with the link ready the moment you stop.
Automatic transcription and summaries, so the recipient can read it rather than watch if they prefer.
Viewer analytics show who watched and how far, which is useful when you have sent something important.
Comments and reactions on specific timestamps, which turns a recording into a conversation rather than a broadcast.
Who it's for
Features
Pros and cons
Pricing
| PLAN | WHAT YOU GET | WORTH IT FOR |
|---|---|---|
| Starter | Limited videos and five-minute recordings. | Occasional use. Genuinely usable. |
| Business | Unlimited recording length and videos, editing, analytics. | Regular users. The tier to buy. |
| Business plus AI | Summaries, chapters and automatic titles. | Heavy users. |
| Enterprise | SSO, admin controls and retention policies. | Larger organisations. |
Priced per user. The free Starter tier's five-minute limit is often enough, and the length limit is what pushes people to upgrade.
Free until the five-minute limit becomes annoying, then Business. Skip the AI add-on unless you send many long recordings.
Alternatives
My verdict
Loom is the tool from this category I use most, and it is not really a video tool. It is a communication tool: showing somebody a problem on their website takes ninety seconds and replaces a paragraph nobody would read carefully.
The free tier's five-minute limit is a feature disguised as a restriction. It forces brevity, and the recordings people abandon are always the long ones.
One discipline worth keeping: script the first sentence. Recordings that begin with somebody working out what to say are the reason people distrust the format.
Try Loom →Who should use it
Who should avoid it
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Affiliate disclosure
Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.