What it is
Make, formerly Integromat, is a visual automation platform where you build workflows as a diagram of connected modules rather than a linear list of steps.
That visual model handles branching, iteration and error handling far better than Zapier's, and its pricing per operation is substantially lower.
It is what I use for anything that runs more than a few times a day.
What it does
Scenario building on a canvas where you can see the whole flow, branch it, loop over arrays and route data conditionally.
Data handling is genuinely better: iterators, aggregators and array functions mean you can process a list of records in one run rather than triggering repeatedly.
Error handling with retry paths and fallbacks, which matters when an automation is doing something you depend on.
Scheduling controls let you run scenarios on intervals or at specific times rather than only on triggers.
Who it's for
Features
Pros and cons
Pricing
| PLAN | WHAT YOU GET | WORTH IT FOR |
|---|---|---|
| Free | Monthly operations and two active scenarios. | Testing and light use. |
| Core | More operations, unlimited scenarios. | Most small businesses. |
| Pro | Higher volume, priority execution, custom variables. | Regular heavy use. |
| Teams and Enterprise | Collaboration and admin controls. | Larger organisations. |
Priced by operations per month, and typically a fraction of Zapier's cost for the same work. The free tier is generous enough for real automations.
The free tier to build your first two scenarios, then Core. Migrate your highest-frequency Zapier automations here first, because that is where the saving is.
Alternatives
My verdict
Make is the automation platform I default to. It costs a fraction of Zapier per operation, it handles branching and lists properly, and its error handling means an automation you depend on will tell you when it fails.
The cost is an hour of learning. The canvas model is not harder than Zapier's, it is different, and people who bounce off it usually did so in the first twenty minutes.
If you already run automations in Zapier and the bill is growing, move the high-frequency ones here and keep Zapier for whatever niche integration Make lacks. That combination is what most people end up with.
Try Make →Who should use it
Who should avoid it
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Affiliate disclosure
Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.