Moosend Review | What It Does, Pricing, Alternatives, My Verdict
EMAIL MARKETING · TOOL REVIEW

Moosend

★★★★★★

Cheap, capable and largely unknown. Worth a look if MailerLite's approval process or limits do not suit you.

CATEGORY
Email platform
PRICE
Paid / Free trial
MY RATING
3.5 / 5
LINK TYPE
Affiliate
BEST FOR
Straightforward email at a low price with automation included

What it is

Moosend is an email marketing platform offering campaigns, automation, landing pages and forms at prices below most of the better-known options.

It includes automation on its entry paid tier, which several rivals reserve for higher plans, and that is its main practical advantage.

It is a competent platform with a small profile, which means fewer tutorials and a smaller community when something goes wrong.

What it does

Campaign building with a drag-and-drop editor, scheduling and A/B testing at a standard comparable to its rivals.

Automation recipes cover the common workflows, welcome, abandoned cart, re-engagement, with a visual builder that is straightforward if unremarkable.

Landing pages and subscription forms are included, so list building does not need another tool.

Reporting includes heatmaps on email clicks, which is a nice touch and more useful than it sounds when working out whether people reach your call to action.

Who it's for

01Small businesses wanting automation on a cheap tier.
02Anyone who found MailerLite's approval process difficult.
03Businesses with straightforward email needs and a tight budget.
04E-commerce stores wanting basic abandoned cart cheaply.
05People comparing value options seriously.

Features

Automation on entry tiers
Workflows included without paying for a higher plan.
Drag-and-drop editor
Campaign building with A/B testing.
Landing pages and forms
List building included.
Click heatmaps
See where in the email people click.
Segmentation
Behaviour and field-based segments.
E-commerce triggers
Abandoned cart and product recommendations.

Pros and cons

PROS
Automation included on the cheapest paid tier.
Genuinely low pricing.
Click heatmaps are a useful extra.
Landing pages included.
Free trial rather than a crippled free tier.
CONS
Small community and few tutorials.
Interface less polished than rivals.
Fewer integrations than the major platforms.
Deliverability reporting is thin.
Less certain long-term roadmap than larger players.

Pricing

PLAN WHAT YOU GET WORTH IT FOR
Free trial Full access for a limited period. Testing properly.
Pro Automation, landing pages, unlimited sends. Most users. The main tier.
Enterprise Custom limits, SSO and support. Large senders.
Pay as you go Credits for infrequent sending. Occasional campaigns.

Priced by subscriber count and among the cheapest with automation included. Compare directly against MailerLite at your list size.

MY RECOMMENDED PLAN

The Pro tier at your subscriber count, after using the free trial to build a welcome sequence and confirm the editor suits you.

Alternatives

MailerLite
Better documented, similar price, larger community. My default.
Brevo
Better if you hold a large list and send rarely.
Kit
Better for content-led email and creators.
Klaviyo
Necessary for serious e-commerce.

My verdict

Moosend is a genuinely cheap platform that includes automation where several rivals charge more for it. For a small business wanting a welcome sequence and monthly campaigns without spending much, it does the job.

Its weakness is not the software, it is the ecosystem. When you hit a problem, there are far fewer tutorials and forum answers than for MailerLite or Mailchimp, and that costs time.

I would still default to MailerLite for the community and documentation. Moosend is the sensible second look if something about MailerLite does not fit.

Try Moosend →

Who should use it

01Small businesses wanting automation cheaply.
02Anyone blocked by another platform's approval process.
03Budget-focused senders with simple needs.
04Stores wanting basic abandoned cart at low cost.

Who should avoid it

01People who rely on tutorials and community support.
02Businesses needing many integrations.
03Creators wanting the best sequence tooling.
04E-commerce operations needing deep revenue reporting.

Affiliate disclosure

Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.

All recommended tools Last reviewed September 2026