SEO Consulting | Technical SEO, Keyword Strategy, Content Architecture
SERVICE

SEO Consulting

Organic search is the only channel that keeps working after you stop paying for it. The work is unglamorous: fix what search engines can't read, publish what people are actually looking for, and connect it all properly.

THE PROBLEM

Most sites aren't losing search traffic because of one dramatic mistake. They're losing it to a dozen small ones: pages competing with each other, thin content nobody searched for, a slow template, no internal links, and a blog that stopped in 2023.

Meanwhile the advice online is contradictory, and half of it is written to sell a tool.

THE APPROACH

I look at your site the way a search engine does, then the way a customer does, and write down the difference. What comes back is an ordered list, biggest gain, least effort, first.

No monthly retainer for reports you don't read. Either I do the work, or your team does it with a plan clear enough to follow.

What's involved

Scope varies by site size. These are the parts that come up most.
Technical audit
Crawling, indexing, canonicals, sitemaps, speed and Core Web Vitals.
Keyword strategy
The searches worth ranking for, grouped by intent rather than volume.
Content architecture
Pillar pages, clusters and internal links so pages support each other.
On-page work
Titles, headings, schema, alt text and the copy that has to carry it.
Local SEO
Google Business Profile, location pages, citations and reviews.
Measurement
Search Console and analytics set up to answer one question: is this working?

Who it's for

—Businesses getting most of their enquiries by word of mouth and nothing from search.
—Sites that were redesigned and lost traffic afterwards.
—Teams publishing content regularly with nothing to show for it.
—Local businesses competing in one city, in a few suburbs.

What you get

Audit documentFindings, ranked by impact, with the reasoning attached.
Keyword mapOne page, one job, no two pages chasing the same search.
Content planTopics, formats and the order to publish them in.
ImplementationDone by me, or briefed clearly enough for your developer.
A walkthroughA session where you can ask why, not just what.

Questions I get asked

How long before SEO works?

Technical fixes can show up in weeks. Content and authority take months. Anyone promising rankings by a date is guessing, what I can commit to is the order of work and the reasoning behind it.

Do I need to publish a blog post every week?

No. Most businesses do better with a smaller number of pages that fully answer the questions their customers actually search for, kept up to date.

Does AI search change any of this?

It changes how answers are shown, not what makes a page worth citing. Clear structure, genuine expertise and a site that's easy to parse matter more now, not less.

Can you work with my existing developer?

Usually the best arrangement. I write the specification, they implement, I verify.

Read first, decide later