DIGITAL MARKETING MASTERY
Learn Digital Marketing. Actually Do It.
A 180-day, mentor-led digital marketing apprenticeship where you don't just watch lessons. You learn, implement, submit your work, get feedback, and build a real digital marketing portfolio.
One lesson a day. One actionable assignment. Personal feedback. Weekly live clinics.
You Don't Need Another Digital Marketing Course.
You've probably seen them.
100+ hours of videos. Dozens of modules. A certificate at the end.
And after finishing everything, you're still wondering:
"But can I actually do digital marketing?"
That's the problem.
Digital marketing isn't a spectator sport. You don't become a digital marketer by watching someone else optimise a campaign.
That's exactly how Digital Marketing Mastery is designed.
THIS ISN'T A COURSE YOU WATCH. IT'S A SKILL YOU BUILD.
For approximately six months, you'll receive a structured lesson every day.
You'll learn a concept. Then you'll put it into practice. You'll submit your work. You'll get feedback. And then you'll move to the next challenge.
Over time, those individual assignments become something much bigger: your digital marketing portfolio.
By the time you finish, you won't simply be able to say:
"I completed a digital marketing course."
You'll be able to say:
"I've actually done the work."
THE DIGITAL MARKETING MASTERY METHOD
LEARN
Receive one focused lesson at a time.
No overwhelming 40-hour video library. No wondering what to study next.
Just follow the roadmap.
DO
Every lesson comes with an actionable assignment.
You don't just learn how something works. You use it.
SUBMIT
Send your work back for review.
Your assignments aren't just exercises you'll forget about. They're building blocks for your portfolio.
GET FEEDBACK
Receive guidance on your work and understand what you got right, what needs improvement and why.
IMPROVE
Make the changes. Try again.
Develop judgement. And move forward.
MASTER
After months of consistently learning and implementing, you won't just know digital marketing concepts.
You'll know how to put them to work.
WHAT WILL YOU MASTER?
Digital marketing is much bigger than SEO and Facebook Ads. You'll work your way through the complete modern digital marketing ecosystem.
MARKETING FUNDAMENTALS
Understand how marketing actually works before learning individual channels.
The digital marketing ecosystem · Customer journeys · Paid, owned and earned media · Brand vs performance marketing · Marketing funnels · Customer lifetime value · Marketing strategy · Channel selection
CUSTOMER RESEARCH & PSYCHOLOGY
Great marketing begins with understanding people.
Ideal Customer Profiles · Buyer personas · Customer pain points · Customer desires · Jobs To Be Done · Voice-of-customer research · Competitor research · Customer psychology
BRANDING & POSITIONING
Learn how to make a business stand apart instead of sounding like everyone else.
Positioning · Differentiation · Value propositions · Brand personality · Brand voice · Messaging · Visual identity · Brand strategy
AI FOR MARKETERS
AI is changing the way marketers work. Learn how to use it as a strategic collaborator rather than a button that spits out generic content.
Generative AI fundamentals · ChatGPT, Gemini, Claude and other AI platforms · Prompting · Context engineering · AI research · AI-assisted strategy · AI content workflows · AI verification · Building your personal AI marketing toolkit
WEBSITES & WORDPRESS
Your website is your digital home. You'll learn how to plan, build and optimise one.
Domain and hosting fundamentals · WordPress · Site architecture · Homepage strategy · Service and product pages · Blog architecture · Lead capture · UX fundamentals · Mobile optimisation · Website performance
COPYWRITING
Learn how to turn attention into action.
Headlines · Hooks · Benefits vs features · Customer awareness · Copywriting frameworks · Calls to action · Website copy · Landing page copy · Ad copy · Email copy · Writing naturally with AI
CONTENT MARKETING
Learn how to build a content engine rather than randomly publishing posts.
Content strategy · Content pillars · Topic clusters · Content funnels · Editorial planning · Blogging · Long-form content · Short-form content · Content distribution · Repurposing
SEO
Learn how to earn organic visibility and build sustainable search traffic.
How search engines work · Search intent · Keyword research · Keyword clustering · Keyword mapping · Competitor SEO · On-page SEO · Technical SEO · Internal linking · Search Console · Link building · Digital PR · SEO audits
GEO & AEO
Search is changing. People increasingly ask AI systems for answers rather than simply clicking through a list of blue links.
SEO vs AEO vs GEO · AI search and answer engines · Google AI Overviews and AI Mode · ChatGPT search · Perplexity · Entity authority · Citation-worthy content · Answer-first content · Digital authority · GEO visibility audits
LOCAL SEO
Learn how businesses can become more visible when customers search locally.
Google Business Profile · Local keyword research · Local landing pages · Reviews and reputation · Local citations · Local SEO audits
SOCIAL MEDIA MARKETING
Stop posting simply because "we need something for Instagram." Learn how to build a social strategy with purpose.
Platform selection · Social strategy · Content-market fit · Instagram · LinkedIn · Facebook · YouTube · X · Short-form content · Social storytelling · Community building · Social analytics
VIDEO MARKETING
Video is no longer optional for many brands.
Video strategy · Short-form vs long-form · Video hooks · Scriptwriting · Storyboarding · Smartphone production · AI-assisted video · YouTube optimisation · Content atomisation
LANDING PAGES & CRO
Getting traffic is only half the job. Learn how to turn visitors into leads and customers.
Conversion psychology · Landing page anatomy · Above-the-fold optimisation · Offers · Social proof · Forms · Thank-you pages · A/B testing · Conversion Rate Optimisation
LEAD GENERATION & FUNNELS
Learn how strangers become leads, customers and eventually loyal advocates.
Lead magnets · Lead qualification · Marketing funnels · TOFU / MOFU / BOFU · Nurture funnels · Sales funnels · Retargeting · Funnel economics
EMAIL MARKETING
Build an audience you actually own.
List building · Lead magnets · Welcome sequences · Newsletters · Nurture campaigns · Sales sequences · Segmentation · Deliverability · Email analytics
CRM & MARKETING AUTOMATION
Learn how to build systems that keep marketing moving even when you're not doing everything manually.
CRM fundamentals · Lead stages · Lead scoring · Segmentation · Automation workflows · Email automation · WhatsApp marketing · Marketing integrations · AI-assisted automation
GOOGLE ADS
Learn how to capture people who are already looking for what you offer.
Google Ads ecosystem · Search campaigns · Keyword targeting · Match types · Negative keywords · Ad groups · Responsive Search Ads · Bidding · Conversion tracking · Display · YouTube Ads · Performance Max
META ADVERTISING
Learn how to create and capture demand across Meta platforms.
Ads Manager · Campaign objectives · Audiences · Creative strategy · Ad copy · Lead campaigns · Sales campaigns · Tracking · Custom audiences · Lookalikes · Retargeting · Campaign optimisation
ANALYTICS & MEASUREMENT
Learn to understand what your marketing is actually doing.
GA4 · Events · Key events · Google Tag Manager · UTM parameters · Acquisition · Funnels · Attribution · Looker Studio · Marketing dashboards
PERFORMANCE MARKETING
Learn to think beyond vanity metrics.
CPC · CPM · CTR · Conversion Rate · CPA · CAC · ROAS · LTV · Payback period · Attribution · Incrementality · Budget decisions
ECOMMERCE MARKETING
Learn how digital marketing changes when the goal is selling products online.
Ecommerce funnels · Product pages · Product feeds · Google Shopping · Meta ecommerce · Cart abandonment · Upselling · Cross-selling · Retention · Marketplace fundamentals
AFFILIATE MARKETING
Learn how audiences and content can become revenue-generating assets.
Affiliate models · Affiliate networks · Product selection · Affiliate funnels · SEO affiliate marketing · Email affiliate marketing · Ethical affiliate marketing · Disclosure
PERSONAL BRANDING
In today's digital economy, your reputation is an asset.
Personal positioning · Authority building · LinkedIn · Thought leadership · Content for personal brands · Portfolio building · Case studies · Networking · Reputation management
FREELANCING & AGENCY BUILDING
Learn how to turn digital marketing skills into a business.
Choosing your services · Productising services · Packaging · Pricing · Finding clients · Prospecting · Discovery calls · Proposals · Contracts · Client onboarding · Reporting · Retainers
AI MARKETING OPERATIONS
What happens when you combine digital marketing skills with intelligent AI workflows? You learn to operate like a much larger marketing team.
AI research systems · AI content workflows · Custom AI assistants · AI image generation · AI video workflows · AI-assisted SEO · AI social workflows · AI email workflows · AI automation · AI agents for marketing
DIGITAL MARKETING STRATEGY
Bring everything together.
Audit a business · Set marketing objectives · Select channels · Allocate budgets · Build 90-day plans · Create campaigns · Establish KPIs · Build marketing calendars · Present recommendations
This is where everything comes together.
You'll take a real business and develop a complete digital marketing strategy for it.
And you'll present your strategy.
This is your final exam.
Not a multiple-choice quiz. Not "watch this video and click complete."
A real marketing strategy.
AND AI ISN'T JUST ONE MODULE.
It's woven throughout the entire program.
Because AI isn't a separate corner of digital marketing anymore.
But you'll also learn something equally important:
When NOT to use AI.
Because becoming dependent on AI isn't mastery.
Knowing when, where and how to use it is.
WHAT WILL YOU ACTUALLY BUILD?
This isn't a collection of disconnected assignments. Your work compounds.
As you progress through the program, you'll build a portfolio of real marketing assets.
That's your portfolio.
Not just your certificate.
THIS IS WHAT MAKES DIGITAL MARKETING MASTERY DIFFERENT
Until you can actually do the work.
WHO IS THIS COURSE FOR?
Digital Marketing Mastery is designed for:
Who want practical digital marketing skills that can help them enter the industry.
Who want to understand and execute their own marketing instead of outsourcing everything blindly.
Who want to understand what their agencies, freelancers and marketing teams are actually doing.
Who want to develop a broader, more valuable digital marketing skill set.
Who want to update their skills for the AI-driven marketing landscape.
Who want to build practical skills and a portfolio before making the move into digital marketing.
Who want to turn content, audience and attention into a real marketing system.
WHO IS THIS NOT FOR?
Let's be honest. This probably isn't for you if:
Because this program requires participation.
You'll get out what you put in.
HOW THE 180 DAYS WORK
You won't be dumped into a massive course dashboard and told: "Good luck."
Instead, you'll have a clear daily roadmap.
A focused lesson delivered to your inbox.
A practical assignment.
Send your work back.
Use the feedback to make your work better. Then continue to the next lesson.
DIGITAL MARKETING CLINIC
You'll have the opportunity to join a live clinic. Bring your questions. Show your work. Discuss challenges. Learn from other students. And get clarification directly from your mentor.
The goal isn't to leave you stuck for a week because you couldn't figure something out.
If you're stuck, ask.
TARiQ SALLAM
Digital marketer. Strategist. Creator. Practitioner.
You'll learn directly from someone who isn't simply reading you a textbook.
MEET YOUR MENTORThe program has been designed around a simple belief:
Digital marketing is best learned by doing.
Which is why the course doesn't end when the lesson ends.
Your work is where the real learning begins.
THE 180-DAY PROMISE
You won't become a world-class marketer in 180 days. And anyone promising that is selling you something.
But if you consistently show up, do the assignments, ask questions, implement the feedback and complete the projects...
180 days can completely change your understanding of digital marketing.
"I know a little about SEO, Instagram and Facebook Ads."
"I understand how the entire digital marketing ecosystem fits together, and I know how to execute it."
That's the goal.
WHAT YOU'LL NEED
You don't need a marketing degree.
You don't need years of experience.
You don't need an expensive camera.
You don't need to know how to code.
You don't need to be a social media expert.
You don't even need to be particularly "creative."
We'll take care of the roadmap.
YOUR INVESTMENT
This is the introductory price for the first cohort. As the program grows, the price will increase.
WHY ₹24,999?
Because this isn't a ₹999 video library. You're not paying for access to a pile of recorded videos.
And most importantly: the opportunity to actually develop a skill.
LIMITED FOUNDING COHORT
The first cohort will be intentionally limited. That's because this isn't designed to be a massive anonymous classroom.
The early students will help shape the program through their questions, assignments, feedback and experiences.
You'll also get the advantage of joining at the lowest price the program will be offered at. As the curriculum, systems, student results and community grow, the price will increase.
FREQUENTLY ASKED QUESTIONS
How long is the course?
The core program is designed as a roughly 180-day guided learning and implementation journey.
Some students may move faster or take longer with individual assignments. The goal isn't to rush through lessons. The goal is to develop genuine capability.
Is this a video course?
Not in the traditional sense.
The program is structured around daily lessons delivered by email, actionable assignments and ongoing mentor interaction.
The emphasis is on implementation rather than binge-watching.
How much time should I spend each day?
Plan for approximately 45–90 minutes a day, depending on the assignment.
Some projects will take longer. That's intentional. You're building things, not just consuming content.
Do I get feedback on my assignments?
Yes, depending on the enrolment tier and feedback arrangement for your cohort.
The founding cohort includes mentor interaction designed to help you implement the work correctly.
Are there live sessions?
Yes. You'll have a weekly opportunity to join a live Digital Marketing Clinic for questions, clarification and discussion.
Do I need prior digital marketing experience?
No. The program starts with fundamentals and progressively builds toward advanced execution.
Is AI included?
Absolutely. AI is integrated throughout the curriculum.
You'll learn AI for research, content, SEO, GEO, copywriting, social media, advertising, analytics, automation and more.
Will you teach SEO?
Yes. SEO is a major component of the program.
You'll cover keyword research, search intent, on-page SEO, technical SEO, internal linking, authority building, Search Console, audits and more.
What is GEO/AEO?
You'll learn how search is evolving as people increasingly interact with AI-powered answer engines and search experiences.
The program covers Generative Engine Optimisation and Answer Engine Optimisation alongside traditional SEO.
Will I learn Google Ads and Meta Ads?
Yes. You'll build and understand campaigns across both platforms, including targeting, creative, tracking, optimisation and performance measurement.
Will I learn WordPress?
Yes. You'll learn how to plan, build and optimise a practical marketing website using WordPress.
Is there a certificate?
Yes, a certificate of completion will be provided to students who complete the required program requirements.
But the certificate isn't the main point. Your portfolio is.
Can I use my own business for the assignments?
Absolutely. In fact, if you already own a business, website, personal brand or project, I strongly encourage you to use it.
That way you're building your actual marketing system while learning.
Can I use a business I don't own?
Yes. You can choose a real business or project to use as your practical case study throughout the program.
Is this suitable for freelancers?
Yes. The program includes a dedicated Freelancing & Agency Building module covering positioning, services, pricing, prospecting, proposals, onboarding and retainers.
Is this suitable for business owners?
Yes. In fact, business owners can use the entire program to build and execute their own marketing strategy.
Is this suitable for someone looking for a job?
Yes. The program is designed to help you develop practical skills and a portfolio that you can demonstrate to potential employers.
However, no course can guarantee employment.
What if I get stuck?
That's exactly why the mentorship component exists. Ask your question by email or bring it to the weekly Digital Marketing Clinic.
You won't be expected to figure everything out alone.
You can spend the next six months:
Watching YouTube videos. Saving Instagram posts. Bookmarking articles. Buying another course. Downloading another PDF. And telling yourself you'll start tomorrow.
Or... you can spend the next six months actually learning the craft.
One lesson. One assignment. One improvement. One day at a time.
Until the person who started this journey isn't the same person who finishes it.
Don't just learn digital marketing.
BECOME A DIGITAL MARKETER.
Ready to stop watching and start doing?
Join the founding cohort of Digital Marketing Mastery.
START YOUR 180-DAY JOURNEY₹24,999 | Limited founding cohort