FreshBooks Review | What It Does, Pricing, Alternatives, My Verdict
BUSINESS TOOLS · TOOL REVIEW

FreshBooks

★★★★

Built for people who send invoices rather than manage inventory. Easier than QuickBooks and less complete.

CATEGORY
Invoicing and accounting
PRICE
Paid / Free trial
MY RATING
4 / 5
LINK TYPE
Affiliate
BEST FOR
Service businesses and freelancers billing time and projects

What it is

FreshBooks is accounting software built around invoicing, time tracking and projects, aimed at freelancers and service businesses rather than at retailers.

Its interface is considerably friendlier than traditional accounting software, which matters if you are the person doing your own books.

It is less complete than QuickBooks or Xero on the accounting side, which is fine until your accountant asks for something it does not do.

What it does

Invoicing with recurring schedules, automatic late payment reminders and online payment links, which is the single biggest improvement most freelancers can make to their cash flow.

Time tracking that flows into invoices, so billable hours become an invoice without retyping.

Project management with client access, budgets and expense tracking against each project.

Expense capture, bank reconciliation and basic reporting cover the bookkeeping, adequately rather than comprehensively.

Who it's for

01Freelancers and consultants billing time.
02Service businesses invoicing projects.
03Anyone whose current invoicing is a Word template.
04Businesses wanting client-facing project visibility.
05People who find traditional accounting software impenetrable.

Features

Invoicing and reminders
Recurring invoices with automatic chasing.
Online payments
Card and bank payment links on invoices.
Time tracking
Billable hours flowing into invoices.
Project tracking
Budgets, expenses and client access.
Expense capture
Receipts photographed and categorised.
Bank reconciliation
Feed transactions and match them.

Pros and cons

PROS
Genuinely friendly for non-accountants.
Automatic payment reminders improve cash flow.
Time tracking integrated with invoicing.
Client project access is a nice touch.
Good mobile app for expenses on the move.
CONS
Less complete accounting than QuickBooks or Xero.
Priced per billable client on lower tiers.
Not suitable for inventory or retail.
Some accountants prefer other platforms.
Payroll requires third-party integration.

Pricing

PLAN WHAT YOU GET WORTH IT FOR
Free trial Full access for a limited period. Testing.
Lite Limited billable clients, core invoicing. New freelancers.
Plus More clients, recurring invoices, proposals. Established freelancers. The usual tier.
Premium Unlimited clients, deeper reporting. Small agencies.

Lower tiers cap the number of billable clients, which catches people out. Count your active clients before choosing.

MY RECOMMENDED PLAN

The Plus tier for most freelancers, because the recurring invoicing and proposals are where the time saving is. Check the client cap against your actual list.

Alternatives

Xero
More complete accounting, less friendly, preferred by many accountants.
QuickBooks
The most widely supported by accountants.
FreeAgent
Strong UK option, often free with certain business bank accounts.
Invoicing plus a bookkeeper
Sometimes the cheapest option overall.

My verdict

FreshBooks is the right choice for a service business that bills time and projects and wants software it can actually use. The automatic payment reminders alone improve cash flow more than most people expect.

Its limitation is accounting depth. If your business grows into inventory, payroll or anything unusual, you will migrate, and migrating accounting software mid-year is unpleasant.

Ask your accountant before choosing. Whichever platform they prefer will save you both time, and that consideration outweighs interface preferences.

Try FreshBooks →

Who should use it

01Freelancers and consultants billing time.
02Service businesses invoicing projects.
03Anyone still invoicing from a Word template.
04People who find accounting software impenetrable.

Who should avoid it

01Retail and inventory businesses.
02Companies needing payroll built in.
03Anyone whose accountant prefers Xero or QuickBooks.
04Businesses expecting rapid growth into complexity.

Affiliate disclosure

Some links on this page are affiliate links. If you buy through one, I may earn a commission at no extra cost to you, and it never changes the price you pay. It also does not decide what appears on this page: I recommend tools with no affiliate programme just as readily, and leave off tools with generous ones when they do not deserve the space.

All recommended tools Last reviewed September 2026