In plain English
It opens within the app when someone taps a lead ad. Contact fields pre-fill from the profile, and you can add your own questions.
The form settings materially change lead quality. A higher-intent review step and one or two custom questions produce fewer, better leads.
What to know
Opens in-app
No page load.
Pre-filled contact fields
Which drives volume.
Custom questions
Which improve qualification.
Intent settings
A review step raises quality.
Why it matters
Two settings do most of the work: switching to the higher-intent version and adding a question only a real prospect would answer. Both reduce volume and improve outcomes.
Common mistakes
×Contact fields only, no qualification.
×Too many questions, collapsing completion.
×Default lower-intent setting left in place.
×No follow-up sequence connected to it.
FAQs
How many questions should I add?
One or two that qualify. More reduces completion sharply.
How do I improve lead quality?
Use the higher-intent setting and add a qualifying question.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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