In plain English
The ad shows an image, title, price and merchant. There are no keywords to write; the platform matches queries against your product feed.
Which makes the feed the whole campaign. Titles, attributes, images and prices in the feed determine what you show for and whether anyone clicks.
What to know
Feed-driven
No keywords; the feed does the matching.
Titles matter most
They function as the keyword source.
Attributes affect matching
Category, brand, size, condition.
Price is visible
So you compete on it whether you want to or not.
Why it matters
Most shopping campaign problems are feed problems. Rewriting product titles to match how people search usually outperforms any bidding change.
Common mistakes
×Manufacturer titles left unedited.
×Missing attributes, so matching is poor.
×Poor images, which decide the click.
×Optimising bids while the feed is neglected.
FAQs
How do I improve shopping ad performance?
Rewrite titles to match search language and complete every attribute.
Do I need keywords?
No. The feed is matched against queries, which is why it matters so much.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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