What Is Advantage+ Placements? Automatic Placement Selection

In plain English

The system distributes budget across feeds, Stories, Reels, Marketplace and the audience network according to where it expects results, rather than where you specified.

It generally outperforms manual selection because it can shift budget continuously. The check worth doing is reviewing the placement breakdown, because the audience network occasionally produces cheap low-quality results.

What to know

All eligible placements

Distributed by predicted performance.

Usually beats manual

Continuous reallocation.

Needs adapted creative

Each placement has different format requirements.

Review the breakdown

Audience network quality varies.

Why it matters

Restricting placements manually limits the system's optimisation without usually improving results. The better response to a poor placement is excluding that one, not restricting to a favourite.

Common mistakes

×Restricting to feed only out of habit.

×One aspect ratio across all placements.

×Never reviewing the placement breakdown.

×Excluding placements on assumption rather than data.

FAQs

Should I use automatic placements?

Usually yes, with creative adapted for vertical formats.

What if the audience network performs badly?

Exclude that placement specifically rather than restricting everything.

WRITTEN BY TARIQ SALLAM

Marketing Consultant. Entrepreneur. Content Creator.

I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.

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