In plain English
Facebook feed, Instagram feed, Stories, Reels, Marketplace, Messenger, search results and the audience network. Each has different formats and different attention.
The placement breakdown report is the most under-used view in Ads Manager. It shows exactly where budget went and which placements produced results.
What to know
Many locations
Across Facebook, Instagram, Messenger and partners.
Different formats
Vertical for full-screen, square for feeds.
Reviewable
The breakdown shows performance by placement.
Excludable
Poor performers can be turned off individually.
Why it matters
Reviewing the placement breakdown and excluding the one placement wasting budget usually improves an account without any new creative or budget.
Common mistakes
×Never opening the placement breakdown.
×One aspect ratio across all placements.
×Restricting to feed by habit.
×Excluding placements on assumption.
FAQs
Should I use automatic placements?
Usually yes, with creative adapted per format.
Which placement should I check first?
The audience network. Quality varies most there.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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