What Is AI Image Generation? Uses, Limits and Rights

In plain English

It is strong on concepts, backgrounds, textures, illustration and mood. It remains unreliable on text inside images, precise brand assets and anything requiring exact consistency across a set.

The commercial questions matter as much as the capability: what the licence permits, whether your industry requires disclosure, and whether a generated image would mislead.

What to know

Text to image

A description produces an image; iteration refines it.

Consistency is hard

Matching a character, product or style across many images is unreliable.

Text in images

Still frequently wrong, though improving.

Rights vary

Check the licence and any indemnity before commercial use.

Why it matters

For internal material, concepts and decorative use it removes real cost. For anything representing your product, your premises or your people, a photograph is still the honest answer, and often the legally safer one.

Common mistakes

×Generating images of products or premises that do not look like the real thing.

×Ignoring licensing terms for commercial use.

×Using it for anything a customer would reasonably assume is a photograph.

×Expecting brand-consistent output across a whole campaign.

FAQs

Can I use generated images commercially?

Depends on the tool's licence. Check it, and check whether indemnity is offered.

Should I disclose them?

Where a viewer would otherwise assume a photograph, yes.

WRITTEN BY TARIQ SALLAM

Marketing Consultant. Entrepreneur. Content Creator.

I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.

More About Tariq →