In plain English
Each subscriber moves through the same sequence starting from when they entered it, rather than everyone receiving the same email on the same day.
The spacing matters more than the content. Too fast and it reads as pressure; too slow and the thread of the argument is lost.
What to know
Triggered per person
Timed from their entry, not from a calendar date.
Fixed sequence
Everyone receives the same emails in order.
Spacing is a decision
Two to four days is common for a nurture drip.
Set and running
Works without ongoing attention.
Why it matters
Drip campaigns do the follow-up that nobody has time to do manually. Most leads need several contacts, and almost nobody makes them by hand.
Common mistakes
×Sequences that only ask for a call.
×Emails too close together.
×No suppression, so people in one drip get pulled into another.
×Never reviewing what subscribers actually receive.
FAQs
How far apart should drip emails be?
Two to four days for most nurture sequences.
Drip or broadcast?
Drip for onboarding and nurture; broadcast for news and timely offers.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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