DICTIONARY · CATEGORY 8 OF 15
Lists, sequences and deliverability, the channel you actually own.
31 terms
Using email to communicate with and convert an audience.
A database of people who have opted to receive email communications.
Someone who has signed up to receive emails.
A recurring email containing useful or promotional information.
A valuable resource offered in exchange for an email address.
The act of giving permission to receive marketing communications.
A signup process requiring confirmation before subscription is completed.
The first email sent after someone joins a list.
A series of emails designed to introduce and nurture a new subscriber.
A sequence of emails sent according to a predetermined schedule or trigger.
Sending emails automatically based on defined conditions or actions.
A sequence of emails designed to move subscribers toward a desired outcome.
Dividing an email audience into groups based on meaningful characteristics.
Customising email content based on subscriber information or behaviour.
The percentage of delivered emails recorded as opened.
The percentage of recipients who click a link in an email.
The percentage of openers who click within an email.
The percentage of emails that could not be delivered.
A permanent email delivery failure.
A temporary email delivery problem.
The percentage of recipients who opt out after receiving an email.
The ability of emails to reach recipients' inboxes.
Technical methods used to verify and protect email sending.
A DNS-based mechanism identifying authorised email senders for a domain.
A cryptographic method used to authenticate outgoing email.
A policy framework helping domains protect against email spoofing.
Addresses intentionally excluded from future email sends.
Emails designed to revive inactive subscribers.
An automated email triggered by a user or transaction.
Email primarily designed to promote an offer, product or service.
Adapting email content to individual subscriber information or behaviour.
Every term in this category has a full page: what it means in plain English, what to know, why it matters, common mistakes and FAQs.