In plain English
Contact details, secondary navigation, legal pages, sometimes a newsletter signup. It appears on every page like the header.
People scroll to it deliberately, particularly looking for contact details and confirmation that the business is real. Treating it as a dumping ground wastes that intent.
What to know
On every page
Like the header.
Used deliberately
Visitors scroll there for contact and legal information.
Carries internal links
Which distribute site-wide.
A template part
Edited in one place.
Why it matters
Footers do useful work for both visitors and search engines: they answer the who-are-you question and they link consistently to the pages that matter.
Common mistakes
×No contact details in the footer.
×Enormous footers with every page listed.
×Missing legal and privacy links.
×Copyright dates left at a past year.
FAQs
What should a footer contain?
Contact details, key pages, legal links, and a location if you have one.
Do footer links help SEO?
They distribute internal links site-wide. Restraint keeps that useful.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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