In plain English
It has to say what this is, who it is for, and where to go next. Three jobs, in that order, in the first screen.
It is the hardest page to write because several audiences arrive on it. Trying to serve all of them equally produces a page that says nothing specific to any.
What to know
Orients
What this is and who for.
Routes
Clear paths to the main sections.
Not the whole site
It introduces rather than explains.
Multiple audiences
Which is why focus is hard.
Why it matters
Most homepage rewrites succeed by removing rather than adding. A page that states one clear thing and offers three routes outperforms one that covers everything.
Common mistakes
×Attempting to serve every audience equally.
×A headline that could belong to any business in the category.
×No clear primary action.
×Everything above the fold, so nothing stands out.
FAQs
What should a homepage say first?
What you do and who it is for, in plain words.
How long should a homepage be?
Long enough to orient and route. Depth belongs on the pages it links to.
WRITTEN BY TARIQ SALLAM
Marketing Consultant. Entrepreneur. Content Creator.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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