In plain English
CRO is the work of getting more of the people already arriving to do what you want. Enquire, buy, book, subscribe. Same traffic, better outcome.
It is often sold as a discipline of clever tests. In practice most of the gains on small and medium sites come from removing obvious friction, clarifying the offer and fixing things nobody had watched a real visitor struggle with.
What to know
Why it matters
Traffic is the expensive input, conversion is the multiplier on everything you already pay for. Improving conversion makes every channel more affordable at once, which is why it is usually the cheapest growth available to a business with existing traffic.
Common mistakes
FAQs
What is a good conversion rate?
It depends entirely on the offer, the traffic source and the price point. Compare against your own baseline, not an industry average.
Do I need testing tools to start?
No. Analytics, session recordings and a careful walk through your own journey on a phone will find plenty to fix first.
I'm a marketing consultant, entrepreneur and content creator. I help businesses grow through practical marketing, websites, SEO, content and AI.
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