DICTIONARY · CATEGORY 7 OF 15
Social
Formats, reach and engagement across the platforms, and the metrics each one reports.
40 terms
Online platforms where people create, share, and interact with content.
Using social platforms to achieve marketing and business objectives.
The plan governing what a brand does on social platforms and why.
Social activity that does not rely on paid advertising.
Advertising delivered through social media platforms.
The number of unique people who see social content.
The number of times content is displayed.
Interactions people have with social content.
Engagement expressed relative to a defined audience or reach metric.
A basic social interaction indicating approval or interest.
Written responses users leave on social content.
Instances where users distribute content to their own networks.
Instances where users save content for later reference.
Public evidence that others value or trust a brand.
A word or phrase preceded by a hash symbol used to categorise content.
A reference to another account within social content.
Associating an account, person or entity with content.
Monitoring online conversations to understand what people are saying.
Building and maintaining relationships with a social audience.
Recurring subject areas that structure a social media content strategy.
A schedule for planned social content.
Systems platforms use to determine which content users see.
The number of unique users exposed to content.
Actions taken by users in response to content.
Short-form vertical videos popularised by Instagram and adopted across platforms.
Temporary social content typically designed for frequent, casual updates.
A social post containing multiple swipeable pieces of content.
Broadcasting video or audio to an audience in real time.
A person whose audience and credibility can influence purchasing behaviour.
Someone who consistently produces content for an audience.
The ecosystem in which independent creators build businesses around audiences and content.
Buying or selling products directly through social platforms.
Using social relationships and content to support sales.
Sharing through private channels that analytics often cannot attribute.
Planning, publishing, monitoring and managing social activity for a brand.
Growing a business through an engaged customer or user community.
Reviewing a brand's social presence, content and performance.
Tracking mentions, discussions and sentiment around a brand or topic.
Collaborating with creators to reach and influence their audiences.
Content produced by customers or users rather than the brand.
Every term in this category has a full page: what it means in plain English, what to know, why it matters, common mistakes and FAQs.