DICTIONARY · CATEGORY 6 OF 15
Copywriting
The craft of writing to persuade: structure, proof, objections and the words that carry the decision.
30 terms
Writing designed to persuade someone to take an action.
Words used to persuade, inform, or move an audience.
Writing primarily designed to educate, inform, or entertain.
The prominent line designed to attract attention and introduce the message.
The opening idea designed to make someone continue reading or watching.
A prompt telling someone what action to take next.
Short for Call to Action.
Attention, Interest, Desire and Action, a classic persuasion framework.
Problem, Agitate and Solution, a copywriting framework built around a customer's pain point.
Features, Advantages and Benefits, a framework for explaining an offer's value.
Messaging that communicates what makes an offer uniquely valuable.
Persuasive writing intended to generate a sale or commercial action.
Copy specifically written to convert visitors on a focused landing page.
The written content used across a business website.
Persuasive writing used in marketing emails.
Text used to persuade someone within an advertisement.
Copy explaining what a product is and why someone should buy it.
The positive outcome a customer gets from a feature.
A characteristic or capability of a product or service.
A concern that prevents someone from moving forward with an offer.
Evidence that other people trust, use, or recommend something.
Messaging that encourages action sooner rather than later.
Messaging based on limited availability or supply.
Using narrative to make an idea or message more engaging.
Writing that expresses a brand's personality and positioning.
Copywriting specifically focused on increasing desired actions.
Copywriting designed to generate an immediate measurable response.
Language drawn from the actual words and experiences of customers.
How easily a piece of writing can be understood.
Small pieces of interface text that guide users through digital experiences.
Every term in this category has a full page: what it means in plain English, what to know, why it matters, common mistakes and FAQs.