DICTIONARY · CATEGORY 5 OF 15
Content
Planning, producing and maintaining the things people actually read, watch and share.
36 terms
Information created and published for an audience.
Using valuable content to attract, educate and retain customers.
The plan governing what content you create, why and for whom.
A practical schedule for creating and publishing content.
A calendar showing what content will be published and when.
A structured publishing schedule for editorial content.
A major subject area around which content is organised.
A comprehensive resource designed to establish authority around a topic.
Related content pages organised around a central topic.
Content that remains useful for a long period of time.
Content created around a topic currently receiving heightened attention.
A particularly important resource that represents a site's expertise.
A systematic review of existing content and its performance.
A topic or audience need not adequately addressed by existing content.
A document defining what a piece of content should accomplish and contain.
The process content follows from idea to publication and maintenance.
The process of getting published content in front of an audience.
Turning existing content into different formats or assets.
Updating existing content to keep it accurate and useful.
The gradual decline in a piece of content's traffic or relevance.
Republishing content through another publication or platform.
Publishing distinctive expertise and perspectives that influence a field.
New findings or data produced specifically for a piece of content.
A detailed account of a real project, problem, process, and outcome.
Content created by customers or users.
Content that requires or encourages active user participation.
Content primarily communicated through images, graphics or visual media.
Information presented primarily through video.
Content designed to be consumed quickly, such as short videos or posts.
Detailed content designed to explore a subject comprehensively.
A structured set of instructions guiding a content creator.
A schedule used to organise future publishing.
How effectively content achieves traffic, engagement or business objectives.
Determining how content contributes to conversions or revenue.
Adapting content to a specific audience or individual.
The overall experience people have while consuming your content.
Every term in this category has a full page: what it means in plain English, what to know, why it matters, common mistakes and FAQs.