Question 1

What is digital marketing?

Accepted Answer

Digital marketing services consist of all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Question 2

What are the examples of Digital Marketing?

Accepted Answer

Some examples of Digital Marketing services are Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Email Marketing.

Question 3

How can Digital Marketing services help meet your goals?

Accepted Answer

Digital marketing services can help with a number of goals, such as, Increasing Website Traffic, Generating Leads, Creating Brand Awareness, Sales Promotion, interaction with key audiences. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Question 4

What is the difference between Digital Media Marketing and Social Media Marketing?

Accepted Answer

Some key differences in the two are as follows, Social Media Marketing uses social media platforms, such as Facebook, Twitter, Linkedin, Quora, Instagram, etc., to boost traffic and increase engagement with the customer. Digital marketing refers to the marketing technique which uses electronic mediums to promote a product or service. In social media marketing, content is the king. The better you content, be it your blogs, images, videos, podcasts, etc., the better the engagement you have with your customers. Digital marketing focuses on reaching the target audience primarily through AD banners, TV, radio, mobile apps, emails, search ads, etc.

Question 5

What is Social Media Marketing?

Accepted Answer

Social media marketing, in particular, is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media. And chances are that if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, Youtube, and Pinterest, you’re missing out!

Question 6

What Is Search Engine Optimization (SEO)?

Accepted Answer

SEO stands for “Search Engine Optimization”. It is the process of increasing the quality and quantity of traffic from the free, organic or natural search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Question 7

What is Affiliate Marketing?

Accepted Answer

In simple terms, Affiliate Marketing is selling other people’s products or services. And for every successful transaction, you get paid a commission. Once you sign up as an Affiliate for a company, you get assigned an Affiliate ID. This ID is incorporated into the links created specifically for you, for the product or service you just signed in for. You then get to promote these links in all your communications. When someone clicks on this link and purchases a product or service, the URL helps the advertiser identify that the customer has been referred by you. And hence the commission.

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