Sublime: Where Art, Media, Tea, Travel & Everything Classy Collide (Beautifully)

Some brands do one thing well.

Sublime, on the other hand, woke up one fine morning in 2009 and said, “Why choose just one… when we can do many and do them with style?”

Over the years, I’ve interacted with enough brands to spot the difference between those that exist and those that leave an impression.

Sublime firmly belongs to the second category.

It doesn’t shout for attention, doesn’t jump on every passing trend, and doesn’t feel the need to explain itself too much.

It simply shows up, consistently, with a quiet confidence that comes from knowing exactly who it is.

What really caught my attention is how seamlessly Sublime moves across worlds that most brands wouldn’t dare to mix.

Art and advertising.
Gourmet tea and media strategy.
Luxury dining and large-scale cultural festivals.
Travel experiences and intellectual properties.

On paper, it sounds like a recipe for confusion. In reality, it’s anything but.

Every vertical feels intentional, thoughtfully curated, and unmistakably Sublime.

And that’s when it hit me.

Sublime isn’t trying to be a brand with multiple businesses.

It’s building an ecosystem of experiences, all tied together by a single guiding principle: class without compromise and sophistication without snobbery.

Whether you’re walking into an art gallery at UB City, sipping on a carefully blended tea, attending a festival, or launching a marketing campaign, the experience feels considered, refined, and complete.

In a city like Bengaluru. Buzzing, chaotic, and bursting with ideas.

Sublime manages to stand out by doing something surprisingly rare: slowing things down just enough to do them right.

And trust me, once you notice that, you can’t unsee it.

Quick Information: Sublime (For Those Who Like the TL;DR Version)

Think of this as the trailer. The table gives you the highlights. The full feature, complete with opinions, begins right after.

Particulars	Details
Brand Name	Sublime
Founded In	2009
Founder	Ms. Uzma Irfan
Headquarters	Prestige Falcon Towers, Brunton Road, Bengaluru
Core Philosophy	Crafting Elegance in Versatility
Key Verticals	Art, FMCG, Media, Events, Hospitality, Travel, Digital Marketing, Publishing
Flagship Location	UB City, Bengaluru
Contact	080-25128986
Email	info@sublime.in
Website	sublime.in

What Exactly Is Sublime? (And Why It’s Not “Just Another Brand”)

(Source: Sublime)

If I had to explain Sublime in one sentence, I’d say this.

It’s a brand that refuses to be boxed in, and somehow makes that look effortless.

At its core, Sublime is a multi-vertical lifestyle, media, and culture brand that operates where creativity meets commerce and class meets consistency.

Since 2009, it has quietly (but confidently) built a presence across industries that most companies would handle through separate identities.

Sublime, however, brings everything under one thoughtfully curated umbrella, and that’s where the magic lies.

What makes it not “just another brand”? Let me break it down.

1. It’s Not Diversification for the Sake of It

Plenty of brands diversify. Very few do it with intent.

With Sublime, each vertical feels like a natural extension of the brand’s personality rather than a random business decision.

Art leads to culture. Culture leads to events. Events create stories. Stories need platforms. Platforms need media. Media needs strategy.

And suddenly, everything connects, organically. 🙂

Nothing feels forced. Nothing feels out of place.

2. Every Vertical Feels Curated, Not Mass-Produced

Whether it’s an art exhibition, a gourmet tea blend, a dining experience, or a marketing campaign, there’s a clear emphasis on quality over volume.

Sublime doesn’t try to be everywhere.

It chooses where it wants to be, and then shows up with finesse.

You can sense the attention to detail, the thought behind the experience, and the refusal to cut corners.

It’s the difference between something that’s “available” and something that’s worth your time.

3. Creativity Is the Foundation, Business Is the Backbone

Here’s what I find particularly refreshing.

Sublime doesn’t romanticise creativity at the cost of execution.

Yes, there’s art. Yes, there’s culture. Yes, there’s elegance.

But behind all that is sharp business thinking, strong processes, and a deep understanding of markets, audiences, and outcomes.

Creativity may grab your attention, but strategy ensures it lasts.

That balance is rare.

4. It Builds Experiences, Not Just Services

Most brands sell products or services. Sublime sells experiences.

The kind you remember long after the event ends, the campaign wraps up, or the magazine issue is put away.

From a sky-high art gallery at UB City to immersive festivals, from curated travel itineraries to refined dining spaces, Sublime focuses on how something feels, not just how it functions.

And honestly, that’s what keeps people coming back.

5. It Has a Point of View (And Sticks to It)

Sublime knows who it is, and equally important, who it isn’t.

It doesn’t chase every trend. It doesn’t dilute its identity to appeal to everyone.

There’s a consistent thread of sophistication, restraint, and cultural sensitivity running through everything it does.

That clarity of vision is what allows Sublime to span multiple industries without losing its soul.

And in today’s world, where brands often try to be all things to all people, that’s quietly powerful.

The Visionary Behind the Brand: Ms. Uzma Irfan

(Source: Sublime)

Every strong brand has a stronger mind behind it, and in Sublime’s case, that’s Ms. Uzma Irfan.

She’s a woman of many hats (and wears them well):

• Executive Director at Prestige Group
• Marketing, branding & corporate communications leader
• A creative thinker with razor-sharp business instincts

Her leadership at Prestige Group has earned national and international accolades from bodies like FIABCI, CNBC, CREDAI, Cityscape, and more.

And honestly, it shows.

Sublime carries the same DNA. Refined, strategic, and forward-thinking.

You can tell when a brand is run by someone who understands both art and analytics.

Sublime is proof. 🙂

Sublime’s Verticals: One Brand, Many Worlds

(Source: Sublime)

Let’s break this down, because Sublime doesn’t do “small”.

1. Art: Where Creativity Takes Centre Stage

Sublime Galleria

India’s first Sky Gallery, inaugurated in 2009 at UB City, Bengaluru.

This isn’t just an art gallery. It’s a statement. Sublime Galleria supports and promotes:

• Fine arts
• Performing arts
• Emerging and established artists

It’s where art meets altitude. Literally and metaphorically.

Website: sublimegalleria.com

Art Commissioning

Custom art, curated with intent. Perfect for collectors, corporates, and spaces that deserve more than generic wall décor.

2. FMCG: Tea, But Make It Sublime

Sublime House of Tea

Founded in 2013, Sublime House of Tea elevates the everyday tea-drinking experience into something… ceremonial.

Their gourmet tea collection focuses on:

• Unique blends
• Exotic infusions
• Premium sourcing

Basically, once you’ve had tea here, regular chai feels a little underdressed.

Website: sublimehouseoftea.com

3. Restaurants & Café: Food With a Side of Elegance

The Courtyard by Sublime

A culinary paradise that blends ambience, flavour, and finesse.

Website: thecourtyardbysublime.com

Maayaa

An extension of the Courtyard experience. Intimate, artistic, and indulgent.

Food here isn’t rushed. It’s meant to be experienced.

Website/ Link: https://thecourtyardbysublime.com/maayaa

4. Media Buying, Planning & Execution: Strategy Meets Scale

Sublime House of Media

Launched in 2011, Sublime House of Media handles:

• Media buying & selling
• Offline advertising (newspapers, radio, cinema, billboards, TV)
• Online & digital platforms

They’re also an INS-accredited agency, which means better credit terms and smoother execution for clients.

Translation? Less headache, more results. 😉

5. Sublime Events: Experiences That People Remember

From intimate gatherings to large-scale festivals, Sublime Events handles planning, execution, and intellectual properties, with style baked into the process.

Website/ Link: https://www.sublime.in/sublime-experience

6. Travel & Leisure: Luxury Meets the Wild

(Source: Sublime)

If your idea of travel includes memories that last longer than your tan, Sublime’s travel ventures are worth a look.

Fairy Glen (Website: https://www.fairyglen.co.in)

Sublime Wilderness Odyssey (Website: https://sublimewildernessodyssey.com)

Both focus on bespoke safari and nature-based experiences, curated, not crowded.

7. Digital Marketing: Smart, Scalable, ROI-Driven

Yes, Sublime does digital, and does it well.

Influencer Marketing

Targeted, niche-based influencer campaigns that feel authentic (read: not cringey).

Programmatic Advertising

AI-driven, data-backed advertising across:

• Display
• Mobile
• Video
• OTT / Connected TV
• Digital Audio
• Search & Social

This is digital marketing for brands that want results, not just likes.

8. Intellectual Properties: Culture as a Legacy

Some of Sublime’s most impressive work lies here.

• Art Bengaluru – Annual art festival celebrating global creativity
• Film Bengaluru – Theme-based film festival honouring cinema
• FIT Bengaluru – Fitness-focused cultural property
• Trousseau Week
• Midnight Madness

These aren’t events. They’re institutions in the making.

9. Publishing: Stories That Matter

The Luxury Collection (TLC)

A premium lifestyle magazine covering luxury, trends, and refined living.

Website: theluxurycollection.in

Falcon News

A quarterly real estate magazine that began as a humble newsletter and grew into a polished publication covering:

• Real estate trends
• Prestige Group projects
• Design, interiors & décor
• Even a kid’s corner (which I personally love)

Website: https://prestigefalconnews.com

Why Sublime Works (In My Opinion)

(Source: Sublime)

Here’s my honest, no-marketing-jargon take on why Sublime actually works, and continues to work, across so many different verticals.

First, clarity.

Sublime knows exactly what it stands for. There’s no identity crisis here.

Whether it’s art, media, tea, travel, or digital marketing, the underlying philosophy remains unchanged. Elegance, thoughtfulness, and quality over shortcuts.

When a brand has that kind of internal alignment, everything else becomes easier.

Second, consistency without monotony.

This is tricky to pull off, and Sublime manages it well.

Each vertical has its own personality, yet there’s a familiar feeling that follows you from one Sublime experience to another.

You may switch from an art gallery to a magazine to a restaurant, but the brand DNA stays intact.

That kind of consistency builds trust. And trust, as we all know, is currency.

Third, leadership that understands both sides of the brain.

Sublime benefits immensely from creative leadership that also respects structure, timelines, and outcomes.

It’s not art for art’s sake, and it’s not business at the cost of soul.

It’s a thoughtful blend of imagination and execution, which is far rarer than people realise.

Fourth, it plays the long game.

Sublime doesn’t seem obsessed with instant gratification or quick wins.

It invests in intellectual properties, festivals, publications, and experiences that take time to mature.

That patience shows confidence. And confidence, when done quietly, is incredibly compelling.

Finally, it respects its audience.

Sublime never feels like it’s trying too hard to impress.

It assumes a certain level of taste and intelligence in the people it engages with, and that, oddly enough, makes the brand even more aspirational.

You don’t feel sold to. You feel invited.

Thinking of Working With or Experiencing Sublime?

(Source: Sublime)

Whether you’re:

• An art lover
• A brand looking for strategic media solutions
• A traveller seeking curated experiences
• Or someone who simply appreciates refined living

Sublime has something crafted just for you.

Visit: Prestige Falcon Towers, 9th Floor, 19, Brunton Road, Bengaluru – 560025

Call: 080-25128986

Email: info@sublime.in

Website: sublime.in

FAQs About Sublime

My Final Thoughts (Before I Sign Off)

I’ve seen brands that expand too fast, dilute their identity, and lose their way.

I’ve also seen brands that play it so safe they never really leave a mark.

Sublime sits comfortably in that rare middle ground. Ambitious, yet anchored.

What stands out to me most is that Sublime doesn’t feel like a company chasing relevance.

It feels like a brand setting its own pace, comfortable in its evolution, and confident in its choices.

Every vertical, every initiative, every experience feels intentional. As though someone actually paused, thought it through, and said, “Yes, this belongs.”

In a world that’s constantly rushing, to scale, to trend, to go viral, Sublime’s restraint is refreshing.

It reminds us that doing fewer things well often creates more impact than doing many things loudly.

And when a brand manages to be expansive without being scattered, refined without being rigid, and aspirational without being inaccessible, it deserves attention.

So yes, Sublime isn’t just a brand I admire. It’s one I respect.

And in my book, that’s the higher compliment.

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