DICTIONARY · CATEGORY 11 OF 15
Analytics
Measurement done properly: events, dimensions, metrics and the difference between a number and an insight.
49 terms
Note: GA4 has evolved considerably, so I would keep this category current. Google currently distinguishes events, event parameters, dimensions, metrics and key events, among other concepts.
The process of collecting and interpreting data to understand performance.
Measuring how people find, use, and interact with websites.
Google's platform for measuring website and app activity.
The current Google Analytics property built around event-based measurement.
The process of collecting data about defined user actions and outcomes.
A recorded interaction or occurrence such as a click, view, or purchase.
Additional information describing an event.
An event created to measure a specific business interaction.
A predefined event name recommended by Google for specific use cases.
An event Google Analytics collects automatically under supported setups.
An important event marked as a meaningful business outcome.
A completed action considered valuable to a business.
A descriptive attribute used to organise and analyse data.
A numerical measurement used to quantify performance.
A user-defined descriptive dimension.
A user-defined numerical measurement.
Information describing a user in Analytics.
An individual visitor or app user represented in Analytics data.
A user who meets Google's criteria for active engagement.
A period of user activity on a website or app.
Meaningful interaction with a website or app.
The percentage of sessions considered engaged.
The percentage of sessions that were not engaged.
The number of times webpages or screens were viewed.
A recorded view of a webpage.
The source from which visitors arrive.
The medium through which traffic arrives, such as organic or referral.
A combined representation of traffic source and medium.
Visitors arriving through links on other websites.
Visitors arriving through unpaid search results.
Traffic for which no referring source is identified.
Tracking parameters added to URLs to identify campaign traffic.
A UTM parameter identifying a marketing campaign.
Assigning credit for a conversion to marketing touchpoints.
The rules used to distribute conversion credit.
Giving conversion credit primarily to the first known interaction.
Giving conversion credit primarily to the final known interaction.
Using observed data to distribute credit across relevant touchpoints.
A sequence of steps users move through toward a desired outcome.
GA4's flexible environment for analysing data.
A group of users defined by shared characteristics or behaviour.
A group of users sharing a common characteristic or starting point.
Viewing recent user activity as it occurs.
A visual collection of selected metrics and reports.
A structured information layer used to pass data to analytics and marketing tools.
A piece of code used to send information to a marketing or analytics platform.
Google's tool for managing tags without editing site code for every change.
Using a subset of data to estimate results when full processing is impractical.
The number of unique values within a dimension.
Every term in this category has a full page: what it means in plain English, what to know, why it matters, common mistakes and FAQs.