DICTIONARY · CATEGORY 15 OF 15
Business
The commercial side: pricing, margin, cash, models and the numbers a marketing decision has to answer to.
59 terms
An organisation or activity created to provide value in exchange for revenue.
The process of creating, building and growing a business or venture.
Someone who creates and develops a business or venture.
A business designed to find and develop a scalable business model.
An independently owned business operating on a relatively small scale.
An entrepreneur who primarily operates a business independently.
An independent professional who sells skills or services to clients.
A professional who provides specialised expertise to help solve business problems.
A business that provides specialised services to clients.
The way a business creates, delivers and captures value.
The specific mechanism through which a business generates revenue.
A document describing a business, its strategy, market and financial model.
The process of producing something customers consider valuable.
Money generated by a business from its activities.
Revenue remaining after expenses have been deducted.
Revenue minus the direct costs associated with delivering products or services.
Profit remaining after all relevant expenses.
Gross profit expressed as a percentage of revenue.
Net profit expressed as a percentage of revenue.
The movement of money into and out of a business.
The rate at which a business consumes cash over a period.
The point at which revenue covers total costs.
A cost that generally does not change directly with output.
A cost that changes with production, sales, or activity.
The ongoing cost of running a business.
The approach used to determine what customers should pay.
Setting prices around the value perceived or created for the customer.
Setting a price by adding a markup to cost.
Charging customers recurring fees for continued access.
Offering a basic version free while charging for premium features.
Revenue that repeats predictably over time.
The expected economic value of a customer over the relationship.
The cost required to acquire a new customer.
The rate at which customers or subscribers stop using a service.
The ability to keep customers or users over time.
Minimum Viable Product: the simplest version capable of testing a business idea.
Evidence that a product strongly satisfies a real market need.
A significant change in business direction based on learning or market feedback.
Increasing business output or revenue without proportionally increasing costs.
Building a business primarily with its own revenue and resources.
Hiring external people or businesses to perform specific activities.
Assigning responsibility for tasks or decisions to another person.
Standard Operating Procedure, a documented process for performing a recurring task.
Business-to-Business, where businesses sell to other businesses.
Business-to-Consumer, where businesses sell directly to consumers.
Direct-to-Consumer, where a brand sells directly to end customers.
A model where a business reaches consumers through another business.
A platform connecting multiple buyers and sellers.
A situation where a product becomes more valuable as more people use it.
A meaningful factor that allows a business to outperform competitors.
A durable advantage that makes a business difficult to compete against.
Legally protected creations such as brands, inventions, and original works.
Allowing another party to use intellectual property under defined conditions.
A business relationship in which parties collaborate toward shared objectives.
A business arrangement where parties collaborate on a specific commercial venture.
A business model where an operator uses another company's brand and system under licence.
Building professional relationships that may create knowledge, opportunities or business.
The professional reputation and identity associated with an individual.
Establishing authority through original expertise, insights, and perspectives.
Terms with a red underline have a full page: definition, a real example, how it works, why it matters, common mistakes and FAQs. The rest are being written.